A Comparison of Two Ads
An attractive ad may success in lots of ways, it might be in the colors they use, sentence they write or in the whole picture design they made. Now let us compare these two ads from color, attractive sentence and picture design, then to discuss which ad is more attractive.
First we can see the left ad “Roma wine” uses many colors to make the ad can catch consumers’ eyes easily, and leads people want to know more detail about the wine. And if people spend more time to read this ad they might want to buy this wine more. In the comparison when we turn our eyes on the right one which just uses two simple colors to show their wine make their ad more blankness, and can’t give the watchers deep expression. So next time if someone want to buy wine he might think the “Roma wine” first, because its colorful ads.
If we read these two ads more detail both of these two ads use exclamation point or question mark to excite the readers’ curiosity about their products. This is a usual marketing way they use on the ads. However, the “Roma wine” ad make a more successful way by put the sentence in the question mark not just write it on the center of the ad, because their question mark is so big and red made people see the sentence at the first sight.
Third, the “Roma wine” uses people who enjoy the wine in the banquet as their ad’s background has a special effect as their wine is not only high quality but well tasting which make people want to try some, or if someone want to hold a party they will think about “Roma wine” first. But the other one use nothing but color will be less attractive and have no special way to show their wine more.
As we discussion above, no matter compare in the color, attractive sentence and picture design the “Roma wine” which can make people spend more time on reading it is more attractive and successful one.