From:www.adclassix.com/a3/51romawine.html /http://www.uncorkedcellars.com
An attractive ad may success in lots of ways. It might be in the colors they use, sentences they write or in the whole picture design they make. Now let us compare these two ads from the aspects of colors, attractive sentences and picture design.
First, we can see the left ad “Roma wine” uses many colors to make the ad catch consumers’ eyes easily, and leads people to know more details about the wine at the same time. If people spend more time to read this ad, they might want to buy this wine more. Next time if someone wants to buy wine, he or she might think the “Roma wine” first, because of its colorful ads. In the comparison of the left ad when we turn our eyes to the right one, we will find this ad uses two simple colors to show their wine’s expression. Though most people will think that less color might makes their ad more blankness. But less color also can make the picture more simple and powerful. In other side, the “Roma wine” shows their wine in a glowing red as it is fresh and delicious, the right one shows their product in brown to build an old and classic atmosphere.
After the first sight, if we read these two ads in more details, both of these two ads use exclamation point or question mark to excite the readers’ curiosity. This is a usual marketing way businessmen use on the ads. We can see the similar way in these two ads. However, the “Roma wine” ad makes a more interesting way by putting the sentence in the question mark not just writing it in the center of the ads. Because their question mark is so big and red it can catch people’s eyes and deliver the message at the first sight. In the comparison to the “Roma wine” the right ad shows their question in the center of the ad seems less novelty but easy to read.
After the first sight, if we read these two ads in more details, both of these two ads use exclamation point or question mark to excite the readers’ curiosity. This is a usual marketing way businessmen use on the ads. We can see the similar way in these two ads. However, the “Roma wine” ad makes a more interesting way by putting the sentence in the question mark not just writing it in the center of the ads. Because their question mark is so big and red it can catch people’s eyes and deliver the message at the first sight. In the comparison to the “Roma wine” the right ad shows their question in the center of the ad seems less novelty but easy to read.
Third, the “Roma wine” uses people who enjoy the wine in the banquet as their ad’s background. This kind of trick has a special effect which makes their wine looks not only high quality but well tasting and makes people want to try some. If someone wants to hold a party they will think about the people enjoyed wine in this ad, then want to use “Roma wine” as their first choose. The right one using only color as its background is more simple and classical. Also losses a special way to show their wine more.
As we discussion above, though this two ads both are introduce a wine but they make pretty different effect. Comparing these two ads in colors, attractive sentences and picture design, the “Roma wine” shows us a together, colorful expression to their wine and the other one built a classic and western atmosphere. See! How can they be so different just in the one picture.